Meet the Broncos
The Bronco Family is vast, with a reach as far as you’re willing to take it and a legacy that spans generations. The entire Bronco family is designed, engineered and built for adventure. So get ready to mount up and get dirty because the one and only legend is making its long awaited return.
The 2021 Bronco
There’s a whole world out there just waiting to be discovered. To find it you have to break rules, push boundaries and climb over the barriers in your way. With its relentless toughness and durability, the all-new Bronco was built to carry outdoor enthusiasts to wherever the wilderness calls. Available in two- or four-door models.
Preproduction CGI image shown. Available beginning spring 2021.
Preproduction CGI image shown. Available beginning spring 2021.
2021 Bronco Sport
Meet the latest in the family. The all-new Bronco Sport is your wilderness guide with four unique series engineered to match the way you experience the outdoors. Each, expertly equipped to get you out there — To the mountain ranges, the woodland trails, and the scenic shores. Your adventure begins in a Bronco Sport, and it never ends. Customize and order your Bronco Sport now.
Preproduction CGI image shown. Aftermarket equipment shown. Available late 2020.
Preproduction CGI image shown. Aftermarket equipment shown. Available late 2020.
How it Works
Your all-new Bronco or Bronco Sport is just 3 steps away.
RESERVE
Select your model and put down your refundable $100 deposit.
PLACE ORDER
Your dealer will reach out to place the order, verify pricing and configure the rest of your Bronco or Bronco Sport. Once you verify all the information and pricing from your dealer, your order will be confirmed.
FIRST SHIPMENTS
Bronco and Bronco Sport production and deliveries are currently in progress for 2021 model year.
Off-Roadeo
The Bronco Brand comes to life at the Off-Roadeo. An off-roading and outdoor adventure playground – built for all skill levels – with experiences that will build confidence, inspiring Bronco owners to continue to treat themselves to getting out to the wild for years to come. This exclusive experience will invite owners to choose from one of four epic locations, immerse them in the Bronco lifestyle, provide incredible drive experiences, and create unforgettable memories while celebrating community, adventure and the great outdoors.
Online Reservation FAQs
Who can I contact with questions about my Bronco reservation or order?
If you have any questions, please contact your Ford Dealer or the Bronco Customer Care Team at Ford’s Marketing Program Headquarters at 800-334-4375.
What is a reservation?
A reservation lets you be among the first to order a new Bronco from Ford with a refundable Reservation Deposit. It is not an actual order and does not guarantee delivery.
Will my configuration from Build & Price be sent to my dealer?
No. Bronco reservation holders should use the Build & Price tool to support their order consultations with their selected dealer. Recommend printing and saving a copy to share with your dealer during ordering process.
What steps are required to complete my reservation?
Go online and select your preferred configuration, create a Ford Account, select your preferred dealer and enter your credit/debit card details and address. A confirmation receipt will be sent to the email address you provide. *
What is a Ford Account and why do I need one?
A Ford Account lets you sign into the Ford website to save and manage your personal and reservation information. You need to create a Ford Account to reserve your Bronco. Reservations can also be tracked in your Ford Account at owner.Ford.com/. *
How much will it cost to reserve a Bronco?
Reservations cost $100 for each model.
Is the $100 reservation fee refundable?
Yes, reservation fees are refunded with reservation cancellation.
Will reservations be fulfilled in the order placed?
Reservations will be fulfilled in approximately the same order received using timestamp, however, actual delivery will vary based upon a number of factors including vehicle model and configuration selected, part constraints, and the number of Bronco vehicles your dealer will receive.
When will customers be able to convert their reservations to order?
The initial order conversion process began on January 20, 2021 and ran through March 19, 2021. Customers who have not yet converted their reservation to an order should contact their selected dealer to schedule an order consultation to complete their configuration, agree on selling price, and place the order.
Can I select any Ford Dealer?
Only Ford Dealers that are eligible and have activated online reservations can be selected. The eligible dealers will be provided based on your ZIP code, or you can enter the name of your preferred Ford Dealer and be matched to them.
Will you share my reservation information with my dealer?
Your reservation information will be shared with the dealer you select at the time of reservation. Please see our privacy policy at Ford.com/help/privacy for additional information.*
Can I make changes to my reservation?
You will be able to make changes and complete your Bronco configuration at the time you place your order.*
Can I cancel my reservation?
Yes. You can cancel your reservation at any time and receive a full refund.* You can do this in your account at Ford.com. If for some reason you can’t process the cancellation online, you can contact a Ford Customer Experience Representative at 800-392-3673 (Ford U.S.). After canceling, allow seven to 10 business days for the reservation deposit to be credited to your original form of payment. Once you progress from a reservation to an order with a dealer, however, cancellation requests would be at that dealer’s discretion.
What happens to the reservation deposit once I order?
See your dealer for details. The reservation deposit should be credited or refunded based on customer preference.
When will I take delivery of my vehicle?
Bronco deliveries begin June 2021 and are expected to extend through 2022 calendar year due to the high demand. In May 2021, customers who have placed an order will receive an estimated delivery window. Actual delivery times will vary based on reservation timestamp, vehicle model and configuration selected, part constraints, and the number of Bronco vehicles your dealer will receive. See your dealer for more details.
If 2021 model year Broncos arrive this summer, when does 2022 model year production start?
Production for the 2022 model year Bronco two-door and four-door will begin in late fourth quarter 2021, with vehicles arriving at dealers in the first quarter of 2022.
Am I buying this vehicle directly from Ford?
No. The purchase agreement will be between you and the dealer, not you and Ford.
Can I make additional reservations and can I transfer my reservation?
Up to two reservations per account. Your reservation number is assigned to you, but can be transferred to a member of your household at time of order placement.
Are customers who converted their reservation to order within the Jan 20th – Mar 19th, 2021 period guaranteed a 21MY?
Unfortunately, customers that placed an order during this time window are not guaranteed to receive a 21MY Bronco. In May 2021 we will communicate to customers that place an order their estimated delivery timing based on reservation timestamp, vehicle model and configuration selected, part constraints, and the number of Broncos the dealer receives. Deliveries will begin in June 2021.
With so much demand, why isn’t Ford building more 21MY Broncos?
We’re committed to building them as fast as we can and with high quality. Due to the impact of the COVID-19 pandemic, the 2021 model year is a shorter than normal model year.
What happens to customers who have to wait until 22MY?
Due to the high number of Bronco two- and four-door orders, deliveries are expected to extend into the 2022 Model Year. These customers can expect new roof options, exterior paint colors, vehicle options, and special editions to be made available. The customers reservation timestamp will remain with their order for scheduling priority in 22MY.
Will I be able to convert my reservation to order on Ford.com?
No. The process of placing your formal order is handled by your selected dealer. If you have not yet converted your reservation to an order, contact your Ford Dealer.
DISCLAIMER: *By completing the Reservation Process, you are not ordering or purchasing a vehicle. Participation in the Program does not guarantee you vehicle delivery. Your Reservation does not guarantee a set price for the Vehicle.
If you have any questions, please contact your Ford Dealer or the Bronco Customer Care Team at Ford’s Marketing Program Headquarters at 800-334-4375.
What is a reservation?
A reservation lets you be among the first to order a new Bronco from Ford with a refundable Reservation Deposit. It is not an actual order and does not guarantee delivery.
Will my configuration from Build & Price be sent to my dealer?
No. Bronco reservation holders should use the Build & Price tool to support their order consultations with their selected dealer. Recommend printing and saving a copy to share with your dealer during ordering process.
What steps are required to complete my reservation?
Go online and select your preferred configuration, create a Ford Account, select your preferred dealer and enter your credit/debit card details and address. A confirmation receipt will be sent to the email address you provide. *
What is a Ford Account and why do I need one?
A Ford Account lets you sign into the Ford website to save and manage your personal and reservation information. You need to create a Ford Account to reserve your Bronco. Reservations can also be tracked in your Ford Account at owner.Ford.com/. *
How much will it cost to reserve a Bronco?
Reservations cost $100 for each model.
Is the $100 reservation fee refundable?
Yes, reservation fees are refunded with reservation cancellation.
Will reservations be fulfilled in the order placed?
Reservations will be fulfilled in approximately the same order received using timestamp, however, actual delivery will vary based upon a number of factors including vehicle model and configuration selected, part constraints, and the number of Bronco vehicles your dealer will receive.
When will customers be able to convert their reservations to order?
The initial order conversion process began on January 20, 2021 and ran through March 19, 2021. Customers who have not yet converted their reservation to an order should contact their selected dealer to schedule an order consultation to complete their configuration, agree on selling price, and place the order.
Can I select any Ford Dealer?
Only Ford Dealers that are eligible and have activated online reservations can be selected. The eligible dealers will be provided based on your ZIP code, or you can enter the name of your preferred Ford Dealer and be matched to them.
Will you share my reservation information with my dealer?
Your reservation information will be shared with the dealer you select at the time of reservation. Please see our privacy policy at Ford.com/help/privacy for additional information.*
Can I make changes to my reservation?
You will be able to make changes and complete your Bronco configuration at the time you place your order.*
Can I cancel my reservation?
Yes. You can cancel your reservation at any time and receive a full refund.* You can do this in your account at Ford.com. If for some reason you can’t process the cancellation online, you can contact a Ford Customer Experience Representative at 800-392-3673 (Ford U.S.). After canceling, allow seven to 10 business days for the reservation deposit to be credited to your original form of payment. Once you progress from a reservation to an order with a dealer, however, cancellation requests would be at that dealer’s discretion.
What happens to the reservation deposit once I order?
See your dealer for details. The reservation deposit should be credited or refunded based on customer preference.
When will I take delivery of my vehicle?
Bronco deliveries begin June 2021 and are expected to extend through 2022 calendar year due to the high demand. In May 2021, customers who have placed an order will receive an estimated delivery window. Actual delivery times will vary based on reservation timestamp, vehicle model and configuration selected, part constraints, and the number of Bronco vehicles your dealer will receive. See your dealer for more details.
If 2021 model year Broncos arrive this summer, when does 2022 model year production start?
Production for the 2022 model year Bronco two-door and four-door will begin in late fourth quarter 2021, with vehicles arriving at dealers in the first quarter of 2022.
Am I buying this vehicle directly from Ford?
No. The purchase agreement will be between you and the dealer, not you and Ford.
Can I make additional reservations and can I transfer my reservation?
Up to two reservations per account. Your reservation number is assigned to you, but can be transferred to a member of your household at time of order placement.
Are customers who converted their reservation to order within the Jan 20th – Mar 19th, 2021 period guaranteed a 21MY?
Unfortunately, customers that placed an order during this time window are not guaranteed to receive a 21MY Bronco. In May 2021 we will communicate to customers that place an order their estimated delivery timing based on reservation timestamp, vehicle model and configuration selected, part constraints, and the number of Broncos the dealer receives. Deliveries will begin in June 2021.
With so much demand, why isn’t Ford building more 21MY Broncos?
We’re committed to building them as fast as we can and with high quality. Due to the impact of the COVID-19 pandemic, the 2021 model year is a shorter than normal model year.
What happens to customers who have to wait until 22MY?
Due to the high number of Bronco two- and four-door orders, deliveries are expected to extend into the 2022 Model Year. These customers can expect new roof options, exterior paint colors, vehicle options, and special editions to be made available. The customers reservation timestamp will remain with their order for scheduling priority in 22MY.
Will I be able to convert my reservation to order on Ford.com?
No. The process of placing your formal order is handled by your selected dealer. If you have not yet converted your reservation to an order, contact your Ford Dealer.
DISCLAIMER: *By completing the Reservation Process, you are not ordering or purchasing a vehicle. Participation in the Program does not guarantee you vehicle delivery. Your Reservation does not guarantee a set price for the Vehicle.
Product FAQs
Why can’t I get a painted modular hardtop roof and dual tops at launch?
Due to the effects of the Covid-19 pandemic on Ford’s supply chain, the painted modular hardtop and dual top options will be available in 2022 model year. Build & Price updates will follow.
What roofs are now standard for the Bronco two-door and four-door First Edition, and Wildtrak series?
First Edition and Wildtrak will come standard with a Carbonized Gray molded-in-color hardtop.
Why isn’t the Sasquatch manual transmission available in the Build & Price?
As mentioned in our announcement, Sasquatch expanding to manual transmission-equipped Bronco models will now be a 2022 model year option. Build & Price will be updated at that time.
Why do certain models prohibit some accessories?
We have a Bronco for every customer. Many Bronco accessory items can be added during or after vehicle delivery at the dealer. We engineered Bronco for maximum off-road capability and GVWR restrictions may limit combinations of certain accessories.
Is Navy Pier interior option the only available choice for Bronco 2- and 4-door First Edition?
Based on customer feedback, we have all black interior as an incremental option (late availability). Navy Pier is still available.
Can I order a 2021 model year Bronco with soft top now, and then purchase a modular hard top at a later date?
Bronco four-door models built with a soft top are not equipped with the necessary connections to support the rear windshield wiper assembly and defrost necessary with a hard top.
What do I do if I want a dual top for my 2021 model year Bronco?
Customers who want dual tops can order the molded in color hardtop now and purchase a soft top through Ford Accessories. Accessory soft top roofs are available for 2 and 4-door Broncos through your Ford Dealer.
Due to the effects of the Covid-19 pandemic on Ford’s supply chain, the painted modular hardtop and dual top options will be available in 2022 model year. Build & Price updates will follow.
What roofs are now standard for the Bronco two-door and four-door First Edition, and Wildtrak series?
First Edition and Wildtrak will come standard with a Carbonized Gray molded-in-color hardtop.
Why isn’t the Sasquatch manual transmission available in the Build & Price?
As mentioned in our announcement, Sasquatch expanding to manual transmission-equipped Bronco models will now be a 2022 model year option. Build & Price will be updated at that time.
Why do certain models prohibit some accessories?
We have a Bronco for every customer. Many Bronco accessory items can be added during or after vehicle delivery at the dealer. We engineered Bronco for maximum off-road capability and GVWR restrictions may limit combinations of certain accessories.
Is Navy Pier interior option the only available choice for Bronco 2- and 4-door First Edition?
Based on customer feedback, we have all black interior as an incremental option (late availability). Navy Pier is still available.
Can I order a 2021 model year Bronco with soft top now, and then purchase a modular hard top at a later date?
Bronco four-door models built with a soft top are not equipped with the necessary connections to support the rear windshield wiper assembly and defrost necessary with a hard top.
What do I do if I want a dual top for my 2021 model year Bronco?
Customers who want dual tops can order the molded in color hardtop now and purchase a soft top through Ford Accessories. Accessory soft top roofs are available for 2 and 4-door Broncos through your Ford Dealer.
Disclosures
* By completing the Reservation Process, you are not ordering or purchasing a vehicle. Participation in the Program does not guarantee you vehicle delivery.
Your Reservation does not guarantee a set price for the Vehicle.
Your Reservation does not guarantee a set price for the Vehicle.